Effective Date: May 8, 2026
Last Updated: May 8, 2026 (DNT/GPC clarification)
Alpha Equity Inv, Inc., doing business as Alpha Equity Lending (“Alpha Equity,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit alphaequitylending.com (the “Site”) or interact with our mortgage lending services.
By using the Site or submitting information to us, you acknowledge the practices described in this Privacy Policy. If you do not agree with these practices, please do not use the Site or submit information to us.
1. Who We Are
Alpha Equity Inv, Inc. d/b/a Alpha Equity Lending is a mortgage lending business serving real estate investors, providing DSCR, bank statement, small balance multifamily, foreign national, and ITIN loan products.
Contact information:
- Mailing address: Hallandale Beach, FL 33009
- Phone: 561-247-4701
- Email: info@alphaequitylending.com
- NMLS ID: 1855083
2. Information We Collect
We collect information in three ways: information you provide to us directly, information collected automatically, and information from third-party sources.
2.1 Information You Provide Directly
When you submit a loan inquiry, request a quote, or contact us, you may provide:
- Identifiers: full name, email address, phone number, mailing address
- Loan-related information: loan amount, loan purpose, property type, property address, intended use (investment, fix-and-flip, etc.)
- Communication content: messages, questions, or attachments you send through our forms or by email
- Demographic information you voluntarily share
We do not collect Social Security numbers, full bank account numbers, tax returns, W-2s, or full credit reports through this Site. Sensitive financial documents, when needed, are collected through secure document portals or directly with our loan officers, not through public website forms.
2.2 Information Collected Automatically
When you visit the Site, we and our service providers may automatically collect:
- Device and browser information (browser type, operating system, screen size, language)
- IP address and approximate geographic location
- Pages visited, time spent, links clicked, and referring website
- Cookies and similar tracking technologies (see Section 6)
2.3 Information from Third Parties
We may receive information about you from:
- Marketing or advertising partners
- Public records and licensed data providers
- Mortgage brokers or referring partners who direct you to us
- Service providers that help us operate the business
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide information about loan products
- Pre-qualify and underwrite loan applications
- Communicate with you about your application, including status updates, document requests, and loan terms
- Operate, maintain, and improve the Site
- Send marketing communications (you may opt out at any time — see Section 8)
- Detect, prevent, and respond to fraud, security incidents, and unlawful activity
- Comply with legal obligations, including federal lending regulations, the SAFE Act, anti-money-laundering laws, and applicable state mortgage licensing rules
- Establish, exercise, or defend legal claims
We do not use your information for any purpose that is incompatible with the purposes described in this Privacy Policy without notifying you and, where required, obtaining your consent.
4. How We Share Your Information
We share information only as described below. We do not sell your personal information.
4.1 Service Providers
We share information with third-party service providers that help us operate our business, including:
- Website hosting and security (e.g., Wordfence)
- Email and communication tools
- Customer relationship management (CRM) systems
- Analytics providers (when applicable)
- Document storage and processing
- Payment processors (for closing fees and similar transactions)
These providers are contractually obligated to use your information only for the services they provide to us and to maintain appropriate safeguards.
4.2 Lending Partners and Investors
To match you with loan products, we may share your loan inquiry information with non-QM lenders, capital partners, warehouse lenders, and loan investors who fund or purchase loans we originate. This is essential to providing the lending services you request.
4.3 Legal and Compliance
We may disclose information when we believe in good faith that disclosure is necessary to:
- Comply with applicable law, regulation, subpoena, or government request
- Cooperate with regulators, including state mortgage licensing authorities and the Consumer Financial Protection Bureau (CFPB)
- Investigate, prevent, or take action regarding suspected fraud, security violations, or other unlawful activity
- Protect the rights, property, or safety of Alpha Equity, our customers, or others
- Enforce our agreements
4.4 Business Transfers
If Alpha Equity is involved in a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such transfer that materially affects your rights under this Privacy Policy.
4.5 With Your Consent
We may share your information for any other purpose with your consent.
5. How Long We Keep Your Information
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to comply with our legal, regulatory, accounting, and reporting obligations.
- Loan inquiry and lead data: typically retained for two (2) years from the date of last contact, unless a longer period is required by law or for ongoing communications.
- Originated loan files and supporting documentation: retained in accordance with federal and state mortgage record-keeping requirements (generally 25 months to 7 years depending on the document type and jurisdiction).
- Marketing preferences and opt-out records: retained as long as needed to honor your choices.
When information is no longer needed, we delete or de-identify it using commercially reasonable methods.
6. Cookies and Tracking Technologies
The Site uses cookies and similar technologies to operate the Site, remember your preferences, analyze traffic, and (when applicable) deliver marketing.
- Strictly necessary cookies: required for the Site to function and cannot be disabled.
- Functional cookies: remember language preference (English/Spanish) and similar choices.
- Analytics cookies: help us understand how visitors use the Site so we can improve it.
- Marketing cookies: if and when we run advertising campaigns, these cookies help us measure and personalize ads.
You can control cookies through our cookie banner and through your browser settings. Disabling certain cookies may limit Site functionality. For more detail, see our Cookie Policy.
7. Your Rights
Depending on where you live, you may have specific rights with respect to your personal information.
7.1 California Residents (CCPA / CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, share, and how long we keep it
- Access a copy of the personal information we hold about you
- Delete personal information, subject to certain exceptions (e.g., information we must retain to comply with lending regulations)
- Correct inaccurate personal information
- Opt out of sale or sharing of personal information for cross-context behavioral advertising. We do not sell personal information, and we do not currently share personal information for cross-context behavioral advertising.
- Limit use of sensitive personal information to the purposes for which it was collected
- Non-discrimination — we will not deny services, charge different prices, or provide a different level of quality because you exercised a privacy right
To exercise these rights, contact us at info@alphaequitylending.com or 561-247-4701. We will verify your identity before responding, typically by confirming information you have already provided to us. You may also designate an authorized agent to make a request on your behalf with proof of authorization.
7.2 All Other U.S. Residents
Even if your state does not have a comprehensive privacy law, you may contact us using the information in Section 12 to ask about, access, correct, or delete your information, and we will respond consistent with applicable law.
7.3 Do Not Track and Global Privacy Control
Some browsers transmit “Do Not Track” (DNT) signals and Global Privacy Control (GPC) signals. We honor GPC signals as an opt-out of the sale or sharing of personal information, consistent with California law. Where DNT signals are received, we also treat them as a request to limit non-essential tracking. You can additionally control cookie preferences through our cookie banner.
8. Marketing Communications
If you submit a loan inquiry or otherwise interact with us, we may send you marketing emails, text messages (SMS), or calls about our products and services.
- You can opt out of marketing emails by clicking the “unsubscribe” link in any marketing email or by emailing info@alphaequitylending.com.
- You can opt out of marketing SMS by replying STOP to any text message from us.
- You can opt out of marketing calls by asking us to remove you during a call or contacting us using the information in Section 12.
We may continue to send transactional or service-related communications (such as application status updates) even after you opt out of marketing.
9. Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. These include encryption in transit (HTTPS), web application firewall protection, access controls, and regular security monitoring.
No method of transmission over the internet or storage is completely secure. We cannot guarantee absolute security, but we work continuously to protect your information.
If we become aware of a security incident affecting your personal information, we will notify you and any required regulators in accordance with applicable law.
10. Children’s Privacy
Our Site and services are intended for adults aged 18 or older. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided personal information to us, please contact us at info@alphaequitylending.com and we will delete it.
11. International Visitors
The Site is operated from the United States. If you access the Site from outside the United States, your information will be transferred to and processed in the United States, which may have data protection laws different from those of your country. By using the Site, you consent to this transfer.
We do not actively market our services to residents of the European Union or the United Kingdom, and we do not process personal data of EU or UK residents in connection with offering goods or services to them.
12. Contact Us
If you have questions about this Privacy Policy or want to exercise any of your privacy rights, contact us at:
Alpha Equity Inv, Inc. d/b/a Alpha Equity Lending
Hallandale Beach, FL 33009
Email: info@alphaequitylending.com
Phone: 561-247-4701
NMLS ID: 1855083
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the “Last Updated” date at the top of this page. If changes are material, we will provide additional notice (such as a banner on the Site or an email to active customers).
We encourage you to review this Privacy Policy periodically.